BCB: Marketing

Section 1: Understanding Buyer Behavior Question 1 In a competitive business environment, the role of marketers has always been to acquire new customers and be in a position to retain the already loyal ones in order to offer value and also sati...
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Economic Analysis Project: SPINNER

For more than 70 years, SPINNER has set the standards along its RF products. The company summarizes its claim in one sentence “High Frequency Performance Worlwide” (Spinner Group, n.d.b). The headquarters is located in Munich, Germany, but the co...
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Nike Commodity Chain

Introduction Nike is among the global leaders of sports shoes market. Production, distribution, and consumption of this product form a complicated process that includes several interconnected steps. Many resources are required, and the laws regulate...
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Mac Laptop Consumer Decision-Making

Nobody would deny the fact that people make purchases nearly on a day-to-day basis. It is such a simple and average procedure that society seems to ignore the importance of its implications. In other words, the nature of making a purchase can lead to...
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Building a Social Media Culture at DELL

The DELL Company has struggled over the past years to create a social media culture that will enable its communication with its clients. The social portal was a form of social platform through which customers would communicate their feedback based on...
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Globalization Argumentative Paper

Effects of Globalization on Business Globalization is the process of incorporating different cultures, ideas as well as technological knowledge throughout the world. In the business sphere, globalization in simple terms means that no country mainta...
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Relationship Between Program Goals, Objectives and Outcome

The success pillars of any business firm are achieved through setting up of appropriate program goals, objectives and evaluating of the outcomes. The decision criteria to designing a program goal starts with the identification of the problem needs of...
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